A strong focus during the roadshows will be on the marketing support PenCarrie can offer customers to help develop their businesses.

Marketing manager David Abrahams said: "We want to bring PenCarrie closer to our customers' doorsteps and to give everyone the opportunity to see, ahead of time, all that is new for 2010. "Two ‘sneak preview' events that we held last year in Birmingham and Ireland were very well received," he adds. "Discussions covered many different aspects of business and there was a tremendous two-way flow of ideas that helped us all. This November we are expanding the programme to cover five new venues. We hope everyone will find there is a venue that is convenient for them."

The November dates and venues for PenCarrie On Tour in 2009 are:

10: Edinburgh (Dynamic Earth science centre); 11: Manchester (City of Manchester Stadium);

12: Northampton (Northampton Rugby Club);

13: Twickenham (Twickenham Stadium);

19: Exeter (Exeter Chiefs Rugby Ground), with the additional opportunity to visit PenCarrie's nearby warehouse and headquarters.

At each location, new products for 2010 will be on view and brand representatives will be on hand to talk about them in detail, on a one-to-one basis. PenCarrie's customer services, business development and marketing teams will also be there to discuss all aspects of PenCarrie's support for customers including marketing tools and website facilities.

"Each event will have a relaxed, open day feel. Having registered to attend a particular venue, people can arrive at a time that suits them and stay as long as they wish," adds David. At the final event, on November 19 in Exeter, there will also be the opportunity to visit PenCarrie's Exeter headquarters and tour the massive warehouse with its tailor-made, state-of-the-art systems.

A dedicated website at www.pencarrieontour.com gives details of the On Tour programme. This will be regularly updated with any extra news and other points of interest relating to individual venues.

Registration for the events is open to all PenCarrie customers. Registration can be made online via the On Tour website, by responding to the personal invitations or by contacting Alice Parsons in PenCarrie's marketing department, email alice@pencarrie.com or phone 01392 202412).

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