The results of FESPA's first stakeholder Economy Survey suggest that some 14% of survey respondents already report signs of recovery, with a further 23% expecting fortunes to improve in the second half of 2009.

Some 25.6% of the sample expect the upturn to come in early 2010, with a similar figure anticipating recovery by the end of 2010.

Less than 12% foresee current trading conditions lasting into 2011 while 83% of respondents believe themselves to be well positioned to take advantage of the conditions if the market rebounds.

The electronic survey of some 400 individuals during July 2009 was conducted by FESPA in partnership with research organisation InfoTrends. The research, which includes printers, manufacturers and resellers, will be repeated on a regular basis between now and FESPA 2010 (Munich, Germany, June 22-26, 2010), helping FESPA and exhibitors to reliably gauge the mood of the wide-format community.

FESPA marketing director Marcus Timson explains: "We found the intelligence from our recent Worldwide Survey so valuable that we decided it would benefit FESPA, our exhibitors and our global community of print service providers (PSPs) to test the temperature of the market more regularly.

"With the Economy Survey, we're questioning a meaningful sample of printers worldwide to assess how they're managing the impact of the global economic downturn, and to understand the measures they're putting in place to get through the difficult times and equip themselves for a positive future."

While a quarter of those questioned indicated that their business had stagnated or experienced minimal impact, the majority had seen turnover affected, with 27% of respondents citing a negative effect of 25% or more.

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