Last year, the company - which places great emphasis on customer satisfaction, invested more than £1million doubling the size of its warehouse and introducing a new computerised and bar-coded picking system.

"The investment is now really starting to pay off," chief operating officer Ian Ryden told Printwear & Promotion. "There was a point last year where reaching our accuracy goal was a far off dream. But we've got there even quicker than we anticipated which is a great achievement for the warehouse team and testament to our commitment to customer service."

Ten minutes after the sales team has received an order, the pickers receive the information out on the warehouse floor. They use state of the art hand-held radio controlled bar code scanners to confirm they are at the correct location.

A second bar code confirms the correct product is in the location to minimise errors.

"The new system also allows us to track the whole picking process, enabling us to accurately manage our staff requirements," continues Ian. "At this time of year when our order volume is five to ten times higher, we can plan in extra pickers to fulfil demand.

"The virtually foolproof bar code system also negates the need for costly training."

With its new facilities, Blue Max can now stock up to five million items at any one time. Items ordered by 3pm from stock are guaranteed for delivery the following day.

For more information about Blue Max products call 0845 23 00 888.

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