Managing director, Toby Pache is delighted with the collaboration, which adds the Target cap range and the edgy Atlantis USA Italian-styled headwear range to the portfolio.

Toby said: "It is very exciting for us. We were approached by Atlantis, completely out of the blue. A lot of the Atlantis range is very fashion orientated. The Target range is more of a promotional, budget range. Then the Atlantis general range covers all bases."

Customers can now access Atlantis products via Sharon Lee's website.

Visuals, images and price lists can be downloaded. And customers can also be given an Atlantis link on their own website.

Sharon Lee is also planning training days for the Atlantis D.Y.CAP (design your own cap) web facility which allows you to create a customized cap in just five minutes. The first training day took place on July 8.

"We believe it will be a good sales tool," said Toby.

Designs can be saved as PDFs which can be emailed without prices to the end user. Minimum order for bespoke is 288.

On regular orders, stock can be embroidered and delivered within 14 days, adds Toby.

"And you don't have to order huge quantities. You can order one carton, as opposed to a thousand."

Toby, who has visited Treviso, near Venice, to see Atlantis's warehousing operation, describes it as "phenomenal".

"We have already started getting orders, which is great. There was a gap before and it needed to be plugged."

For more information call 01376 552235, email info@sharonleeltd.co.uk or visit www.sharonleeltd.co.uk

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