The brand can offer seven value for money fleece outerwear styles that will leave your customers spoilt for choice.

Jane Goodman, Vice President of Marketing, said, ‘Fruit of the Loom’s fleece outerwear represents an established sales opportunity for garment decorators, especially at this time of the year,’

‘Drawing on the results from extensive market research, the product development team has identified and produced a selection of styles that answer directly to decorators’ requirements and fleecewear buyers’ demands. The garments are expertly designed, manufactured to consistently high standards from proven fleece fabrics, and benefit from excellent availability through our European network of distributors.’

The Fruit of the Loom fleece collection is divided into two ranges based on fabric type : Microfleece and Outdoor Fleece. The fashionable Microfleece range, launched last year, comprises of three adult styles made in breathable, pill-resistant 100% polyester microfleece fabric (250 gm/m2); the more traditional Outdoor Fleece range offers four designs in heavier weight, breathable, low pile, pill-resistant, short shear 100% polyester fleece fabric (300 gsm).

The Zip Neck Micro and Hooded Micro Jacket (for men) and Lady-Fit Micro Jacket combine easy wearing comfort with stunning, up-to-the-minute looks. They boast a wealth of attractive features, such as open hem and cuffs with self-coloured binding; taped neckline with dyed to match herringbone tape; zips with eyes and removable ‘Fruit of the Loom’ zip pullers for extra branding opportunities; self-coloured underarm eyelets (men’s styles); subtly fitted silhouette (Lady-Fit style); and YKK zip opening to the left sleeve (Zip Neck Micro).

The fabric is easy to care for and a pleasure to decorate. Its lighter weight makes the garments equally comfortable to wear indoors and outside.

The Zip Neck Micro and Hooded Micro Jacket are available in seven and six colours respectively, and sizes S - XXL. The Lady-Fit Micro Jacket comes in seven colours, and sizes XS - XL.

The Outdoor Fleece styles are ideal for all the markets targeted by the garment decorator, the four styles providing a winning combination of warmth and protection, together with ease of decoration and proven, long-lasting performance.

The Full Zip Fleece and Half Zip Fleece, are available in a choice of nine and eight colours respectively, and sizes S Ð XXL (the Full Zip also comes in a Junior version in sizes 3-4 years to 14-15 years). Both styles have self-coloured YKK zips to the front and pockets, plus matching herringbone back neck tape and elasticated draw cord and stopper at the waist.

The Sleeveless Fleece and V-Neck Fleece provide popular alternatives to the traditional long sleeve, front opening styles. The Sleeveless Fleece is often chosen by workwear customers who appreciate the freedom of movement it affords the wearer. The garment’s armholes are cover-stitched for comfort, durability and a clean finished appearance.

The V-Neck Fleece is a regular option for customers targeting more youthful audiences. The Smoke inner facing to the neck and back yoke, open hem, and stepped side vents with herringbone taping, are precisely the sort of features that appeal to fashion-conscious younger consumers.

The Sleeveless Fleece is available in four colours, the V-neck in three contrast colourways; both styles are available in sizes S Ð XXL.

‘The Fruit of the Loom fleece styles benefit from high-perceived value, across the board consumer appeal and attractive pricing; by staying abreast of market demands we are able to offer the garment decorator a truly compelling sales proposition to present to their outerwear customers this autumn,’ concludes Jane Goodman.

For further details of the Fruit of the Loom Microfleece and Outdoor Fleece ranges, please visit the company’s European website at www.fruitoftheloom.com, or contact customer Services on 01952 682900 or email : cust_enquiry@ftlte.fruit.com.

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