Just Hoods: The best selling hoodie brand in the industry - Printwear & Promotion – garment decoration and promotional clothing/merchandise news & information

Just Hoods: The best selling hoodie brand in the industry

Published: 31 July, 2009

That's the general consensus after a year and a half in the business. Never in their wildest dreams could the creators of Just Hoods by AWDis have thought that the brand would take off in the way that it has done. The rate that it is still growing at continues to surprise, but no one is complaining, least of all the printers and embroiderers who have discovered the advantages of using and selling such a comprehensive, broad ranging and well stocked collection.

A unique concept - six great styles

The unique selling point of Just Hoods is just that. No fudge, no confusion just the biggest and brightest hoodie range available in the UK today.

What started in January 08 as a single style offering in just 123 alternatives, the unisex College Hoodie was added to first by the matching Kids Hoodie in summer last year and then by the three piece, front zip opening Zoodie range in January this year, the unisex Zoodie, the Girlie Zoodie and the Kids Zoodie.

All five of these styles are in 280 gsm 80% cotton 20% polyester ring spun fabric which makes for the best surface on which to print because of its' very smooth finish. It works equally well with embroidery and the myriad of other embellishments we have seen applied in the past year or so.

The sixth style addition in January was the ultra cool Street Hoodie, this time in chunky 330 gsm fabric giving it an altogether more substantial feel along with some great additional street features.

Forty great colours

The huge colour offering has really been a major key to the success of the brand. Originally thirty colours increased to thirty six. The total now stands at forty, not all available in all styles but enough to ensure that there is an unparalleled choice for every type of end use.

Coupled with the colour options, sizes running from age 5/6 up to XXL mean that printers and embroiderers can satisfy just about every requirement from one source ensuring consistency of colour, fit and quality for all ages. Just Hoods is the one stop option.

Our new development - the Varsity Hoodie the Magnificent Seventh

When you have a tiger by the tail you let it run and encourage it too!

As a direct result of customer feedback the JH003 Varsity Hoodie arrived on July 1st, the next frontier in Just Hoods development. This one for the first time is bi - colour and available in twelve options designed to fit into a niche not already covered by an impressively comprehensive range. The contrast hood linings and drawcords give a completely different look and open up a whole new range of customers looking for a little more than one of the six plain colour designs. Early sales have been excellent and the Varsity looks set to be another winner.

Continuous promotion

In case you hadn't noticed, the amount of promotion and advertising around Just Hoods by AWDis has been phenomenal, not that that would have counted for much if the products were not so good. Great advertising, brochure, flyers, colour cards, website and sponsorships have made a great range fly.

Remember too that AWDis was the first in its field to announce full WRAP accreditation. Worldwide Responsible Apparel Production is certified by the biggest independent test houses in the world that depend upon their existence by having impeccable reputations of the highest integrity. They ensure that our production comes from Lawful, Ethical and Humane Manufacturing Sources and this applies right back through the supply chain to include Environmentally Sound cotton production.

Our customers are mostly young and very aware that our Planet needs all of the help it can get. WRAP certification is another real positive in driving sales.

Where to next?

There has been so much positive feedback about AWDis and so many suggestions as to future developments that planning the next move is creating much excitement as well as a few concerns.

Our 455 individual product lines take some management and forecasting. The three UK distributors have their work cut out in ensuring continuous availability but the back up from our factory has been fantastic in ensuring just this.

With so many exciting ideas in the pipeline you can be sure that Just Hoods by AWDis will remain just about the hottest and most important promotional line for the printwear industry for a long time to come! Watch this space!

Now seven great styles and still 40 great colours!

Only available from:

Pencarrie: 0800 252 248;

Ralawise: 0800 212 180;

Prestige Leisure: 0800 652 1234;

Ralawise Ireland: 1 800 599 599

Check out the whole collection or give your feedback at www.justhoods.co.uk