Why choose a Russell jacket?

There are lots of jackets out there in the market. At times, the decision around what style of jacket to buy and what jacket brand at best can be confusing. There can literally be too much choice.  Our aim is to make this easier for you.

We also understand that things are tough at the moment; people expect more and so our jackets have the same quality and care that's built into all our other garments.

They decorate to the same high standards because we've already put them through the same rigorous testing processes as all our other garments so you won't get any nasty surprises.

Built in quality

Everyone talks about quality these days and everyone expects it - we're no different here. We say that our jackets have quality built in, but what does that actually mean?

Well it's about more than looking good and being well made. That has to be a given. To get these things right you have to get it right from the start. We believe testing is fundamental to the success of a jacket for both you and your customers. We test at every stage from fabric and prototype development, through to production approval. We continue testing throughout manufacture, before it leaves the factory and once again before we send it to our customers. Quality doesn't just happen overnight.

It's your decision

You need jackets that work with you in your environment. Choosing the right one isn't always easy. Our range has been designed to allow you to make the most competent decision; which jacket fits your needs the best.

This is something only you can do, but we can make it as easy for you as possible.

Categories

Our jackets fit into the following three categories: Entry, Softshell and Advance Technical. Different jackets interact with the environment and the wearer in different ways. Choose the category appropriate for your use.

How long does your jacket need to protect you for - intermittently while you're in and out or for the whole day? Is it just raining or a full blown storm out there?

Detailed choices

What will your jacket need? There are so many questions to ask. A hood, internal and external pockets? How many? What colour should it be? Male, female or both? And what about the kids? Fit and active or something a little more exacting?

Our Entry Level (but don't let that fool you) jackets are made from high quality breathable, waterproof fabrics and have critically taped seams. Stylish and lightweight, they're ideal for someone who's on the move all day in and outdoors.

Our Softshell and Sportshell are the most synergistic jackets we have. Waterproof and breathable fabrics with an active and stylish look, they adapt perfectly to the wearers level of activity.

Our 550 Gore-Tex is perfect for those who really need to leave a lasting impression. Our most technically advanced jackets to date, they offer our highest level of windproof, waterproof and breathable qualities. They are ideal for demanding outdoor conditions or for those who need protection against the cold, strong wind and heavy rain while still maintaining high levels of activity and comfort.

More information

Our new jacket campaign will launch this August and at the heart of this is our new jacket brochure, with new imagery and product information to help you understand where best to sell our jackets. The photography gives real insight into how the different levels of jackets can be used and also provides some examples of the potential customers for our jackets.

To support this, we have also designed a series of pre-designed emails, to allow you to promote the best fit to your customers.

Our aim here is not only to provide you with the very best jacket range on the market, but to also help you to sell; by providing materials and ideas of who could use our jackets.

For more information on our jacket range and to download our new brochure, please visit www.jerzeescolours.co.uk/jackets. To order hard copies of the brochure, please contact your local distributor. We'd also love to hear from you if we could help you more. Please contact marketing@russelleurope.com with any questions or comments.

www.jerzeescolours.co.uk/jackets