There are many complementary styles for both male and female students, all available in a palette of the most popular collegiate colours.

Brand manager, Alison McKenzie, comments: "Our research shows a strong and growing demand for good quality branded merchandise from colleges and universities.

"Students love to wear sweatshirts emblazoned with their university's name; hoodies embellished with a college sports team crest; polos embroidered with club and society logos; and souvenir T shirts celebrating Student Union events.

"We are committed to helping our customers to make the most of the opportunities that exist and to grow their sales into these market sectors."

With universities and colleges at the forefront of ethical and environmental activism, Fruit of the Loom has also introduced its Fruit Code, outlining the company's commitment to minimising its impact on the environment, and to making a positive contribution to the communities in which it works.

The College Yearbook is in an A5 format, to minimise post and packaging costs for direct marketing campaigns.

It contains no pricing and no contact information for Fruit of the Loom, and customers can overprint their company name, logo and contact details on the back cover.

Copies are free for Fruit of the Loom customers, on request. Email marketing.imprint@ftlte.fruit.com"

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