With this in mind, Russell Workwear has a suite of sales material and promotional merchandise to help you either expand your existing workwear business or start selling in the workwear market. 

With a team of educated, workwear professionals, Russell Workwear can work with your distributor to ensure you have the best marketing and sales support.

They have recently developed a suite of focused printed materials, blank at the back allowing you to place on your own contact details and use them as direct mail. 

If you are stuck on who to target for such campaigns, they will also help you look at the businesses around your premises and in your geographical area, and help you focus and target them as potential customers. 

Workwear pdfs are available for download under "marketing" at www.russellworkwear.co.uk and free hard copies can be ordered from your distributor. 

New Russell Workwear shop units also allow you to promote and display Russell Workwear garments, to both existing customers who pick up deliveries from your premises and new customers you invite in to have a look.  Or you may have a retail unit and always look for ways to display garments. 

The Russell Workwear website also allows you to review and entire product range and upload customer logos onto garments - to show you or them how the garment will look once decorated. 

Just click on any garment under Product Range and upload and position the logo.  This services isn't unique to Russell Workwear - it is available across all Russell brands and their websites.

For more information on how you can expand into workwear, email  Russell Workwear's business development manager, Tracey Kirby at Tracey.Kirby@russelleurope.com

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