The VersaUV is the first UV-curable inkjet printer in the world to integrate printing and cutting functions and many visitors to the show had come to see for themselves examples of the machine's tactile output such as Braille, faux animal skin and leather.

The company received a healthy number of leads across its product range and it welcomed the opportunity to highlight the versatility of wide format inkjet technology at the show.

The company's stand displayed more than 70 applications including window graphics, personalised musical instruments, garments and even a vinyl wrapped snow board.

Between the Roland DG stand and those of its distributors, every Roland DG printing, print and cut and engraving machine was available to buy at the show.

Head of Product Development, Brett Newman, said: "In my view, the market has maintained some of its buoyancy, despite the recession, because businesses in this sector are combating the downturn by diversifying their service portfolio in order to keep their output high.

"This is highlighted by the interest in engraving this year - engraving is a high value service, yet the technology required is available at a relatively low capital cost. The live engraving demonstrations were very popular and I think many came away with the realisation that the machinery is easy to use - with many skills transferrable from wide format printing and cutting - and will start making them money almost instantly."

Beyond printing and engraving, Roland DG also had value-adding personalisation solutions on display such as Xpres's Gem Tec system for rhinestone personalisation of garments and Eurodrop's multi-colour doming process for both fabric and printed items.

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