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As an industry, I have always believed that we are forward thinking. We are now constantly looking into how our products can be more environmentally friendly and ethical production is being constantly considered. In a similar way, patriotism is a topic of the moment. More of us are following the trend and trying to buy British in the supermarket, and this is also happening in the promotional merchandise industry.
From the arguments presented here by two PROMOTA members it is clear that there are two different views surrounding this topic within the industry.
However, whichever way we look at things, it is important that as an industry we are considering where we buy things from. No matter if you are sourcing products from Britain or Bulgaria, I want to see the promotional merchandise industry remain forward thinking and ensuring that all produce is, from the outset, ethical, and where possible environmentally friendly.
For more information about PROMOTA, call 0845 371 4335.
Rod Duncan
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