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BTC activewear reckon their On-Line-Ordering system is arguably the best designed and simplest to use in the industry. And to remind customers of the many benefits, they've created a cute and memorable character called OLO (short for On-Line Ordering).
Marketing manager Nigel Roden said: "OLO is friendly and approachable and aimed to reassure customers of the convenience of using our system. We launched On-Line-Ordering last year and have grown the number of users significantly - many of whom have been very complimentary of just how easy it is to use."
Accessed via the BTC activewear home page, customers can check stock levels for individual sizes and colours of every garment and build their order throughout the day. When on-line they can search by key words (including brand, garment code and colour) and quickly access the previous five recently viewed garments.
Nigel adds: "Once their order has been raised, customers receive an order confirmation within minutes and a reassuring despatch confirmation later that day, which includes the tracking number of their consignment.
"With the convenience of ordering up to 4.30pm for next-day before-noon delivery, together with the flexibility of paying by either credit card or debit card, On-Line-Ordering is fast becoming a daily routine for many of our customers."
For more details, call 0121 505 5177, e-mail c09@btcactivewear.co.uk or visit www.btcactivewear.co.uk
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