Available across Europe in five languages, the booklets cover key product lines from each brand. They range from booklets on Jerzees Colours Polo Shirts and Jerzees Colours T shirts to Russell Collection Non-Iron Shirts and Russell Workwear uniform solutions.

The booklets are available from your usual distributor or to download online visit www.russelleurope.com

Jerzees Schoolgear has also recently launched a new brand book, not only detailing new products but their entire ethos, from their garment pledge and ethical manufacturing to lifetime value of the garments.

All these materials are blank at the back, enabling you to stamp, write or sticker your own details. They are free from your usual distributor or for download online. Visit any Russell brand or www.russelleurope.com and click on My Russell. Registration is immediate and once this is complete, you will be able to access all marketing materials for download.

Russell have also produced a suite of generic emails for all brands. Again, these are available for download online and you can easily add in your own logo, message to your customers and contact details. This allows you to do some focused marketing, by sending direct mail, and emails to the same customers in order to grow new business. The only cost to you is any postage.

Russell also have a promotion material PDF detailing all materials available for each brand, and the cost to purchase them. This can also be viewed and downloaded online, under My Russell.

Jonny Thomson, Russell's head of marketing said: "This year our focus is to provide decorators with the tools to grow their sales in the most cost effective way.

"We decided to focus on the essential tools, such as sales booklets, our new suite of email broadcasts, our promotion booklet and a revamped website providing more product information than ever before. We are aiming to keep your costs down and yet increase your sales at the same time. All our sales tools are blank, allowing you to put on your own contact details and use these tools as your own."

For more information email marketing@russelleurope.com or visit www.russelleurope.com

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