"When it comes to ‘value for money' the Fruit of the Loom Screen Stars Original Polo is difficult to beat," says Alison McKenzie, brand director.

"At a time when buyers are looking to make their budgets work harder, the polo's affordability combined with its reassuringly high quality standards make it an ever more compelling choice, especially for large volume promotions and single-use events."

Made from 100% cotton pique (170/180 gm/m2), the Original Polo features open cuffs, a shorter body length and subtle slimmer fitting for a clean, modern look. Finishing details include a 1x1 rib flat knit collar with self-fabric back neck tape, and a two-button placket with pearl grey buttons. The shirt is available in six colours - black, deep navy, forest green, red, royal blue and white - and sizes S to XXL.

Adds Alison: "The new flyer will raise the profile of what we believe to be the best value for money promotional polo shirt available. We're encouraging Fruit of the Loom customers to use the flyer to promote the Original Polo's benefits to their promotional wear clients.

"After all, in today's market who wouldn't welcome a product that cuts costs without cutting corners on quality?"

Free copies of the flyer and samples of the Screen Stars Original Polo are available on request from the Fruit of the Loom marketing team. Contact them at marketing.imprint@ftlte.fruit.com

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