It is now possible to select only those products and categories that you want to promote and omit the rest. Web pages can be tailored by selecting from a variety of different layouts and coloured backgrounds. Prices can be added simply (based on your own calculations or on PenCarrie's end-user guide prices); and there is a facility to add text to product pages (to give contact details or to prompt enquirers to ‘call now' for example).

It means that PenCarrie customers can create an online catalogue within their own website that matches their individual corporate style and focuses exclusively on their chosen market(s).

"We offer two different packages with various levels of customisation as not everyone will want all the options available," explains PenCarrie's marketing manager David Abrahams. "We believe our top package is the most comprehensive available anywhere. It allows you total control over the look and content of your web catalogue and sets you apart in the marketplace.

"Incorporating our online brochure into your website gives your customers access to any number of up to 1500 products from over 50 major brands and is a serious business tool."

PenCarrie's web developers can help with building the catalogue into a customer's site; alternatively, those with a knowledge of HTML programming can be given a shortcode to create the necessary link. All aspects of what becomes an exclusive web brochure (including choice of products, their presentation and pricing) can then be managed very simply via www.pencarrie.com in the ‘my online brochure' section under ‘my account'.

For more information call 01392 202412 or email alice@pencarrie.com

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