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Jerzees the favorite for building on corporate identities
Published:  22 September, 2005

With a need to create a corporate image that remained comfortable for employees to wear, sports and remedial massage company Peppermint Hart turned to Jerzees to meet their demands.

No longer is it just the concern only of large multinational companies, there is an increasing demand for strong corporate identity amongst small businesses too. One of the most effective ways to enhance this is through the use of branded clothing, to provide a smart and instantly recognisable uniform.

With businesses looking for stylish and superior quality garments at competitive prices, it is no wonder that Jerzees remains a firm favourite for providing these.

Peppermint Hart, one of Edinburgh's leading sports and remedial massage businesses, has turned to Jerzees for its smart and flexible all-weather uniform. Director Katie Hart explains, ‘Our work takes us from the Highlands of Scotland to corporate offices in Edinburgh and Glasgow, so our uniform needs to be neat, instantly recognisable, and adaptable. Much of the work we do in the countryside is about keeping teams of athletes mobile - whether they are cycling, running or swimming - so we need clothing which is light and which allows for easy movement.

‘Tending to eighty people a day can be demanding and hot work, and there are enough sweaty bodies around the place without any of our team adding to them! For our complete uniform solution, we chose the 310M Ladies’ fitted round neck T-shirt, with the fitted 883F Microfleece for colder moments, and the 412M Harrington Jackets for the beginning and end of the day.

‘This allows us to layer our garments according to the weather, whilst ensuring that each individual item or any combination of them looks stylish, and with our corporate logo easily recognisable. The wide selection of pretty colours, fits and sizes ensures that there is a style option to suit each employee, and which will reflect the company logo beautifully.’

Katie and her team also provide on-site massage in city offices, which means that the uniform needs to stand out from besuited clients, while retaining a professional image. The use of light colours of clothing and strong branding has helped and, as she explains, the T-shirts, microfleeces, and jackets have proved their worth.

‘Corporate clients have invested in their employees' well-being by offering onsite massage, which has been shown to significantly reduce stress-related illness. Anyone being introduced to onsite massage in the first instance needs to know that it is non-invasive the client remains fully clothed and no oils are involved.

‘Our professional approach to this is mirrored by our uniforms, which adds panache to our company image, and helps reassure workers that they are in the hands of professionals who take their work very seriously. The relaxed and approachable look offered by the garments also gives our clients the confidence to relax and enjoy the experience. And in an age where Corporate Social Responsibility is high on the company agenda, it is reassuring to know that all Jerzees garments are an ethically sound choice through their WRAP accreditation, and adherence to …ko-Tex manufacturing standards.

‘Peppermint Hart is absolutely thrilled with every aspect of our decision to Jerzees for its uniforms, from style, through durability, to ethical peace of mind. It has definitely helped position us as one of the leading massage businesses in the country.’

Jerzees provides high quality, affordable artwear that is designed to be decorated. Jerzees is produced by Russell Europe, part of the Russell Corporation, which has been making and marketing garments since 1902. With worldwide sales of nearly $1.5 billion, Russell has become synonymous with quality, reliability and attention to detail.

Jerzees offers a wide range of easily decorated garments specifically designed as schoolwear, corporatewear and promotional wear. Each and every garment is underpinned by Jerzees’ heritage of quality, reliability and ethics offering a lifetime value that is second to none.

Jerzees is fully committed to promoting ethical standards in all of its factories and fully endorses the WRAP programme, which ensures that garments are produced in accordance with its principles on the fair treatment of workers. All clothing is also produced in accordance with …ko-Tex, which sets stringent standards on all substances used during the manufacturing process. Russell Corporation was one of the first clothing companies to rigidly enforce such values.

For further information on Jerzees products, contact your usual distributor or visit the website at www.jerzees-eu.com.







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