The new label will spell out the entire lifecycle of the clothes, from raw materials and manufacturing, to consumer use and disposal.

Continental Clothing has spearheaded the footprinting of textile products under the Carbon Trust's pilot programme aimed to deliver low carbon economy. The project is part of Defra's action plan for sustainable clothing launched at London Fashion Week by Lord Hunt.

Lord Hunt, Minister for Sustainable Development and Energy Innovation, and Deputy Leader of the House of Lords, said: "The label is a great way to give consumers clear information about the environmental impact of their clothes throughout their lifecycle - from manufacturing right through to washing and disposal - so they can be confident in the sustainability of their clothing choices."

The label will be used on a range of printed T-shirt and sweatshirts and it will put a number on the reductions that can be achieved by consumers through changing their washing, drying and ironing routines.

Continental Clothing have played their part by reducing the CO2 emissions from the manufacturing stages by 90% through the use of renewable energy and low-footprint production approach.

Product manager, Mariusz Stochaj said: "This is big news. We have, for the first time, accurate measurements of the greenhouse gas emissions of every component part that makes up the finished garment. Knowing the facts and understanding the environmental impacts of all the components of the product opens the door to delivering sustainable clothing by incorporating environmental considerations from the early design stages."

The Carbon Reduction Labelled range of T-shirts and sweatshirts is available in the UK through Adili.com

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