The company, who hold the license to produce the Spanish side¹s names and numbers, recently had the pleasure of having the new heat transfers displayed in a 27 minute film broadcast globally in English and Spanish showing all the aspects of the development of the 05 style by Real Madrid TV.

The company gained the license to produce the previous set of names and numbers for Real Madrid, and with a new kit launch for the 2005/6 season new letters and numbers were required too. The club features some of the world¹s biggest name players including Ronaldo, Zinedine Zidane, Raul and England captain David Beckham.

Chris Kay regularly deals with brands, clubs, leagues and nations and the recent fan-led enthusiasm for iconic names and numbers on football shirts and the associated intrinsic value is in part to the company. This is especially evident in Europe and the Far East, as the company is now associated with World Football Sport Heritage having developed and designed the styles for the FA Premier League, national teams including England and Italy, Italian giants AC Milan and many more, for which the company holds official licences for.

Chris Kay is currently making preparations for the 2006 World Cup that is held next summer in Germany, that should see football fever and subsequent merchandising escalating in popularity.

The company do not sell directly to the fans, but to local and national sports stores as well as directly to the clubs. Chris Kay endeavours to supply the same specification and sizing to the fans as it does to the professional players, enabling them to really feel like they are a part of the team.

For further information contact Chris Kay UK Limited on 01376 500566, email : sales@chriskay.com or visit the website at www.chriskay.com.

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