The 762 sweatshirt has been the no.1 choice for thousands of schools across the UK for the last 10 years and is a pretty good example of "if it ain't broke don't fix it". But as with all things there is always room for improvement and the Design & Development and Quality teams at Russell Europe looked closely at how to add to the quality of the style ensuring that it retains all the characteristics and features that have made the 762 the success it has been over many years. As a result of this the refined style has extra strengthened seams on the raglan shoulder and cuff and the addition of herringbone back neck tape, both providing enhanced durability and comfort.

And with these added refinements, that come into effect on 1 April 2009, Russell Europe has every confidence that the 762 family will continue to satisfy the demands of decorators, schools and parents alike for years to come.

And what better way to shout about it than with another well known and well loved icon. From this month Russell Europe will be promoting the new 762 with their "I heart my 762" campaign, using a combination of email broadcasts, ads, sampling and POS.

If you would love to receive a sample of the new 762 simply click on to the website www.jerzees.schoolgear.co.uk and follow the links.

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