The expanded range from one style in 2008 to six styles this year and with the increase from 30 to 40 colours attracted huge attention as it was the first time for both existing and new customers to see the complete collection. The great graphics on the stand were echoed in some very novel promotional giveaway. The College Hoodie of 2008 now has the zipped Zoodie version alongside it as well as the ultra cool Street Hoodie. Visitors were polled as to their preferences for future developments. A spokesman said that; "As an exercise in promoting a brand that is on the crest of a wave, the show this year was excellent for Just Hoods. By not selling directly from the stand but directing potential customers to the three distributors makes it possible to gather information about future direction of the brand in a very direct way. People could say what they liked, and almost universally they definitely like Just Hoods." visit www.justhoods.co.uk

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