The featured products include: men's and women's Work Shirts; 65/35 Polos; Slim Fit and Lady-Fit Polos; the men's Slim-Fit T and Lady-Fit T; Sweat Jackets (for men and women); with frequent references to other products also available from Fruit of the Loom. Viewed together, the garments offer a comprehensive, coordinated wardrobe for any hospitality business.

All of the products were photographed in typical workplace settings, on location at a hotel. Fruit of the Loom has adopted this approach in the past, as it helps buyers to visualise how the garments would look in their own, similar work environments.

What is new is the brochure's A5 format. "The more compact format minimises post and packing costs, making the brochure even more cost-effective as a targeted sales tools," Alison McKenzie, Brand Director, explains.

The new brochure has no mention of prices and contains no contact details for Fruit of the Loom. However, there is space on the back cover for customers to overprint their own logo, address and contact details. "We want this brochure to be used as a sales tool by garment decorators across Europe. Fruit of the Loom can provide the garments but it is our customers who will add the decoration and become the point of contact for the hotel and bar managers. For this reason in the introduction spreads we clearly point out the reader should contact the address on the back of the brochure for more information." Alison adds.

Copies of Fruit at Work can be ordered, free of charge, from Fruit of the Loom's marketing department (marketing.imprint@ftlte.fruit.com), or through your Authorised Wholesaler. Further information on the company's hospitalitywear offering can be found on Fruit of the Loom's European web site: www.fruitoftheloom.eu.

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