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Printwear & Promotion 2009: The Review
Shrugging off the recession, visitors and exhibitors alike were far from disappointed by Printwear and Promotion's main event. Neill Barston cast an eye over the industry gathering of the year.
Published:  07 April, 2009

For the third year in a row, the Printwear & Promotion exhibition has exceeded 4000 visitors and 2009 being its highest ever when 4292 visitors flocked to the three-day event, travelling from across Europe and around the world to examine the latest industry developments.

From new embroidery machinery and clothing ranges to the learn-shop seminars, the variety of newly launched products and services on display proved a major draw.

This has been underlined by some fabulous event feedback with visitors and exhibitors alike praising the consistently vibrant atmosphere across the whole show.

Underlining its success, more than 50 percent of exhibitors have already rebooked their respective stands for next year's event, which will mark its 21st birthday.

As well as visitor numbers being up 6percent (against a background of decline in the exhibition market) there were also reported significant quality order leads received by those exhibiting at the event. Such vital sales will prove critical in the present unsettled economy.

The news for new exhibitors was especially good, with a number expressing how overwhelmed they were to the response to their products, while regular attendees were also impressed with the volume and quality of turnout.

There were a number of striking stands at the exhibition which ensured its quality. Stedman's igloo and accompanying roving polar bear certainly made their presence felt, as did a hi-tec stand from BTC Activewear and similarly impressive displays from PenCarrie and eco-friendly stand from MantisWorld to name just a few examples.

THANKS

The team, led by Richard Smith would like to extend a special thanks to everyone who contributed to making the show as successful and enjoyable exhibition.

This year's fashion show in particular, choreographed by Jeannie Frith was a particular hit with visitors, who valued the chance to see a wide selection of clothes being fully modelled.

In terms of our seminars, a big thanks goes out to our speakers who once again packed out the lecture room. Hundreds of visitors made use of these advice-packed events.

Peter Kiddell produced a one-off seminar on how digital and analogue technologies can co-exist in printwear. Elsewhere, Gordon Glenister offered 21 sound gems on making marketing work for your company and Colin Marsh explained the benefits of direct to garment printing. Another star of the lecture scene was Kristie of Wilcom.deconetwwork also impressed with practical advice on how to forge the best website for your company.

All in all, the event proved memorable on a number of levels and we look forward to making it just as successful if not more so next time around.







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