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SOME of the sharpest styles around were on show were showcased at this year's Printwear and Promotion fashion show. The high-energy choreographed performance entertained hundreds of visitors to the exhibition to ensure the event retains its prestigious edge as the only show to be seen at in the industry.
Across the three days, a full range of leisurewear, workwear and sports gear was unveiled, which met with a favourable reaction from all who attended.
Clothing came from a diverse selection, from Blue Max Schoolwear to RANSK and Just Hood's striking range of hoodies, to Orotoro's organic collection. Beechfield also got in on the action with its latest range of caps and stylish bags from Quadra.
One person who knows all to well the demands of producing this valuable element to the exhibition is Jeanne Frith. This talented choreographer and model has been at the centre of organising the fashion show since the early 90s and has worked hard to ensure its development.
"I've been working on it for the last 18 years now and every year it gets better, explains Jeanne. We've worked on things like the show lighting as well which has improved it and we always have a good time as models.
I think the fashion show gives the event something extra. Most people have some clothing on their stands but you can't really tell what they are like without seeing them being modelled. The dancing we've created for it makes the show more interesting."
Having a background in dance has helped Jeanne to evolve the show considerably over the years. But like the vast majority of industry, the modelling world has been equally affected by the econmic downturn.
"All of our models do other work as well now because of the times we are in which has resulted in a drop-off in promotional work. We have a fashion designer, photographer and actors who are in the show.
I've been doing this for so long now, it seems to have gone very well, there haven't been any complaints about it. Printwear has been a good show this year."
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