"The Army Cap style is more popular than ever and is already established as the headwear hit of the ‘noughties'," explains Beechfield's Roger McHugh. "With children becoming ever more fashion-conscious it was inevitable that the demand for our best-selling B34 in kids' sizes would only continue to increase. The new B34b responds to that demand, offering the same design, features and appeal as the adults' style, but in a size and fit to suit youngsters' heads."

The B34b is made from 100% heavy washed cotton and is finished with a self-fabric strap with silver-effect buckle and grommet. It is available in four colours - Navy, Olive Green, Pebble and Pink. "It was important that the colour palette reflected the cap's unisex appeal," Roger McHugh explains.

He mentions that the B34b is perfect for TV, film and music merchandise, and offers a practical and fashionable alternative for schools. "It is also ideal for decorators' pre-print lines, boutique children's fashion brands, and as a souvenir item for sale at kids' holiday and outdoor activity centres," he adds.

The combination of cotton fabric and the large, continuous panel around the sides of the cap mean that the B34b can be printed and/or embroidered with ease. Roger McHugh comments, "Decorators can really ‘go to town' on the B34b, using wrap-around designs to greatly enhance the perceived value and end-user appeal of the finished, embellished product."

For further information on the Beechfield range visit the website www.beechfield.com

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