"Our new Organic Cotton T-shirt offering plays especially well in the children's wear sector: many parents appreciate the opportunity to dress their children in organic fabrics that they perceive to be gentle on the environment and their children's skin. All Fruit of the Loom products are approved to the Oeko-Tex 100 Standard, which guarantees that they contain no substances that are harmful to human health or ecology. However, the new Children's Organic Cotton T provides end users with the extra feel-good factor associated with wearing ‘organic' products," states Alison McKenzie, Brand Director.

The new T-shirt is made from 100% organic cotton, (140 gm/m2). The fabric is unbleached and undyed, which enhances its natural image and appearance. Crucially, every batch of yarn is certified by the Control Union to the Global Organic Textiles Standard (GOTS). "Consumers require the reassurance that a recognised independent certification body provides," Alison McKenzie states.

The garment carries a specially designed, printed neck label and is available in sizes 3/4 years - 14/15 years. It offers the same easy printability as all Fruit of the Loom T-shirts.

Alison explains that the Children's Organic Cotton T is ideal for retail sales, but stresses that its appeal reaches much further than the high street. She comments, "Organic T-shirts are very fashionable at present and there are many boutique children's wear labels that are looking for good quality, good value, certified organic cotton imprintables embellished with suitably child and environmental-focused slogans and designs for resale. The new Organic Cotton T is perfect for this type of use. It is equally well suited to the licensing and tourism sectors, where demand for organic cotton children's wear alternatives is also growing. The new T-shirt would make an ideal souvenir for children visiting eco exhibits and attractions, such as the Eden Project, or organic farms that are open to the public. There is also scope to sell into the promotions market - targeting charities, environmental organisations and eco-sensitive brands. Price tends to be less of a factor, here, with customers prepared to pay trusted suppliers a premium for good value, certified organic cotton products."

For more information visit www.fruitoftheloom.eu or tel 01952 682900

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