The Humbugz range is dedicated entirely to fashionable promo wear for kids aged 2 to 12 years old with the Babybugz collection for even younger toddlers and babies from age 24 months down to newborns. Both collections are fashionled but very practical and versatile, being designed with the needs of the buyer (and wearer) in mind. This means that they are ideally suited for maximum print and decoration area, for those customers who want to customize the product with their own branding and designs. What's more, the entire Humbugz and Babybugz collections hold Oeko-Tex 100, Class 1 certification, which is particularly important when considering how harsh dyes and chemicals used in garments from some brands, can be harmful to babies' delicate skin.

Childrenswear and babywear are also heavily influenced by trends and fashion seen in clothing worn by their parents. So, when introducing new styles for kids and babies in 2009, Mantis World looked at trends for adults and adapted these to suit the younger generation.

This year has seen a number of new styles using beautifully soft, striped jersey and interlock fabric, and taking its lead from the Mantis M109S and M110S Stripy Tees, Humbugz has added a fun kids version with the HM109S Kids Striped Tee. Available in five sizes and in colours including Black/White, Classic Navy/White and Red/Black, this eye catching style makes a bold statement and offers designer an interesting alternative to the basic kids tee and an opportunity to be really creative with their designs. The striped theme continues in some of the new styles for the Babybugz range, creating a matching hat and bodysuit set with the BZ15S Baby Striped Bodysuit and BZ15 Baby One Knot Hat. Both of these styles are available in four colours including the classic baby colours Powder Pink/White and Antique Blue/Dusty Blue and trendy Ash Grey Melange/White and Black/White.

Keeping an eye on cost, Babybugz has introduced two new accessories that are even more competitively priced, with a simple baby hat BZ15 Baby One Knot Hat and a bib - the BZ16C Baby Bib with Contrast Ties. But even these low price pieces are made with the same high quality interlock fabrics and attention to detail as everything else in the range.

Growing concern by consumers about the environment and about the way things are made has seen increasing demand for organic cotton, sustainable, fair trade and ethically made clothing. To cater for this need there are now 6 baby styles and 2 children's tees that are all made from GOTS certified 100% organic cotton as part of the ‘Tender Loving Clothing' range and which, like all other style in the Mantis World collection, are also Oeko Tex 100 certified and meet the BSCI standards for ethical production. There are many promotional buyers of Humbugz and Babybugz styles. The "cute" appeal of both brands coupled with the relative low unit cost of these small sized garments - particularly in the babywear range, makes it a winner for promos, sampling and giveaways. Brands that might specifically target children with large promotional budgets include food and drinks companies, toys and games, TV channels and shows to name a few. Brands targeting parents through babywear might include product manufacturers (nappies, baby food etc), companies hosting baby groups and organisations such as hotels or nurseries.

For more information tel 0207 224 8991 or www.mantisworld.com

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