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Printwear marching on
Published:  03 March, 2009

By the time this has reached most of you, I will have met up with a good number of yourselves at our exhibition at the NEC. As ever, there's a significant amount of behind the scenes work which has gone into this year's event which remains one of the highlights of the printwear calendar.

From displays of new technology to daily fashion shows of the latest ranges to emerge in the industry, there will be something for everyone. I sincerely hope that will be the case for our latest edition of the magazine.

This month's focus features take in three garment fields which have proved big sellers within the business. Firstly, the mix of clothing entering the schoolwear market continues to gather pace with new introductions for fashionable soft shell jackets, hi-vis safety tops and plus sizes in many products.

Health and fitness is a similarly strong sector and there is a striking collection of designerinfluenced gear on offer this year. The same can be said of urbanwear, which is capturing a sizeable share of the youth clothing market.

Elsewhere, we have our regular features in the form of marketing and sales advice from Paul Clapham, problem solving courtesy of Tony Whitmore and a focus on what's billed as one of the first fully recycled t-shirt's for the printwear industry. Enjoy.

Neill Barston







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