The current course has 63 candidates from the September intake that covers both the distributor and supplier chain and has been well received by the industry. "I am delighted to have such a strong presence from some of the leading players in the industry as well as new and emerging companies explained bpma Director General, Gordon Glenister. "We have had some great feedback particularly from the print practical workshops."

Senator Pens was the host of the first ever bpma regional Academy workshop.

Housing the UK's largest dedicated print facility for the production of promotional pens, candidates were treated to a blend of practical, hands-on experience in the purpose-built factory (which utilises a variety of market leading branding techniques), backed up by an in-depth theory session and a branding Masterclass.

The delegates enjoyed an intensive day of information and practical help, which included the opportunity to learn more about printing onto ceramics, glass and plastics, interaction with our sales and customer services team, a full tour of the factory and finally the opportunity to print their own mug."

The course includes 6 modules covering Introduction to the industry, The print process, Product information, the selling process, Marketing and Procurement.

"In the current climate, customer service is king, and there is no replacement for well qualified and professional trained promotional gift consultants" concludes Glenister.

The Academy team includes Director of Education Adrian Ferrand, Daniela Arena, bpma events and training manager and Gordon Glenister.

For more information visit www.bpma.co.uk/

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