Blue Max also has a customer-orientated philosophy. Service and delivery are key to the business and to meet demand, order taking operations are placed strategically around the UK and aim to deliver all stock items on a next day service.

The Penthouse Polo, a firm favourite with Blue Max schoolwear customers and one of the first items in the Blue Max portfolio when the company first started 21 years ago, continues to be a runaway success, offering enduring quality and a huge variety of colours and sizes including new pink.

New additions to its schoolwear portfolio for 2009 include the exciting Soft Shell Jacket. This high performance garment featuring soft shell technology is fully water repellent and has a bonded microfleece inner layer for extra warmth. Added safety features include a reflective triangle and zip puller on child sizes. ‘This item is an ideal choice for schools. It offers quality, combined with value for money and embroiders like a dream' says Mary Fawcus, Business Development Director at Blue Max ‘We are confident that it is going to be a top seller.'

Also new is the X-Trelle Soft range of soft but hard-wearing knitwear. The range comes in a choice of V neck jumper and cardigan and seven colours.

Further introductions include an additional range of generous fit trousers for girls, ‘Plus Fit', with reinforced seam and stitching under the Ziggys label and a plain front trouser style available in black, charcoal and mid grey under the Grant's label.

For further information contact 0845 23 00 88 or visit the website www.bluemaxgroup.co.uk

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