With the use of top designers, the collection has taken inspiration from the runway to fairway in an unprecedented move to make golf sexy to women as well as practical to men.

Golf chic is on par as a strong trend for the season, inspiring ready-to-wear collections across the globe, including Chanel, Giorgio Armani, Paul Smith, Marc Jacobs and Luella. As top models Jodie Kidd, Claudia Schiffer and Amber Valletta, as well as world famous celebrities Hugh Grant, Michael Douglas and Samuel L Jackson pick up their clubs, golf has seen a change of image - becoming increasingly popular for both men and women.

The European Tour Golf Collection tees off the season with a fresh, new collection that uses premium quality, high performance fabrics and a pick and mix colour palette that offers a range that is unparalleled for style, comfort and wearability.

The womenswear range features colours such as pretty pinks and lemon yellows, to traditional navy and classic black. Styles include polos with subtle logos and directional style, up-to-the-minute shorts and stylish capris that will flatter any figure.

There is also selected jackets that have zip-off sleeves - combining style and practicality to suit the everyday needs of busy women - as well as a selection of gilets, the perfect compromise for transitional months. The womens collection is suitable for fashion and function, whether on the course or for day-to-day comfort.

The men’s collection includes jackets and windtops with a choice of colour-ways to suit his individual style. Featuring the European Tour logo, the collection has a professional feel and with styles to suit everyone.

Golfwear classics have not been forgotten with polos, roll and v-neck knitwear given a modern twist, and plain or striped styles offered with a selection of sleeve lengths. An extensive range of accessories compliments both collections, with a selection of visors, hats and gloves and golfing accessories including umbrellas, towels and ball markers all available.

The Women’s collection includes short sleeved or sleeveless polo shirts made from 100% cotton and long sleeved rollneck tops also made from 100% cotton. Knee length shorts with belt and flat front capris both feature a front zip fastening and both are made from a cotton and lycra mix.

For the wet weather there is waterproof trousers with leg zip opening, shower repellant gilets with a zip front and waterproof long-sleeved jackets with a zip front.

The Men’s collection includes a long sleeved panelled windtop and a detachable sleeve windtop both made from nylon and polyester. There is also a long sleeved striped polo and short sleeved polo, a sleeveless v-neck jumper and roll neck top all made from 100% cotton.

For the wet weather there is a waterproof golf jacket and waterproof golf trousers that are made from 100% polyester. Also available are fleece hats, waterproof hats, caps, visors, scarves, gloves and wrap glasses. A range of golf accessories including ball markers, towels and umbrellas are also offered.

The womenswear range is available in sizes from XS (6) to XL (18-20) and the men's from S (34-36 inch chest) to XXL (48). The choice of colours in the womenswear range includes; yellow, light blue, pink, black, winter white, navy, wine and chocolate brown. The menswear collection features; navy, petrol, black, taupe, cherry, silver grey, yellow, stone and light blue.

Also available is a newly-introduced range of junior golf clothing. The range consists of stylish tops, hip trousers and sports shirts and the European Tour Golf Collection is right on course with the supply for both boys and girls for an increasingly popular sport amongst kids today.

The range is cool, fresh and fashionable for any age and made from premium quality, high performance fabrics that will keep your kids warm and dry, without sacrificing style. Pretty and practical, the girl’s collection features pastel pink and baby blue, as well as traditional classics, such as wine, navy and black in casualwear styles such as the simple polo and the warmer rollneck. Designed to suit any sporting occasion, tops are equally stylish teamed with everyday jeans. For extra warmth, add a waterproof gilet, or go super smart with a zip-up jacket and matching trousers.

Casual boy’s styles include polos and waterproofs, all featuring the prestigious European Tour logo for that professional touch. From petrol blue to classic black, this cool collection can be mixed and matched, teaming top to toe looks or everyday essentials.

Contrasting side panels and removable zip-off sleeves add an extra edge, combining sporting needs with up-to-the-minute looks. Formal trousers are a smart alternative Ð teamed with a pastel polo or simple shirt.

With colour palettes to compliment the adult range, father and son or mother and daughter combinations are available from this pick-and-mix collection. Wearable, washable and well within budget, separates and layers can be selected to suit your child's individual style.

The girls range is available in a choice of pink, cornflower blue, navy, wine and black and the boys in petrol blue, taupe, stone, navy and black.

The collection includes polo shirts and sleeveless v-neck jumpers in 100% double mercerised cotton and 100% cotton roll neck tops. Elsewhere there is a 100% polyester waterproof zip up jacket, waterproof breathable lined golf trouser and a waterproof breathable gilet.

European Tour clothing is available from leading pro golf shops throughout the UK and Europe. Please contact Premier Style for more details on 01525 288726 or e-mail : sales@premstyle.co.uk.

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