"The new tops are perfect for wearing to, and during, a workout. Fashion-conscious younger women, in particular, will appreciate their retail-inspired styling," Alison McKenzie, Brand Director, comments.

She continues: "With the new Lady-Fit Lightweight styles, ‘heavy' no longer equates to ‘quality'. These modern lighter weight fabrics are exceptionally soft, smooth and comfortable; and advanced spinning and knitting technology means that we can now use finer yarns and tighter knit gauges to eliminate the transparency issues that affected lightweight fabrics in the past."

The Lady-Fit Lightweight T has a low scoop neck with self-fabric binding, while the Lady-Fit Lightweight Hooded T adds a self-fabric, single layer hood and a deep V-front opening. The colour options cover women's core gym favourites, Black, Deep Navy, Light Pink, Sky Blue, and White, and the two tops come in a wide range of sizes - XS to XL.

Fruit of the Loom's four cotton/elastane Lady-Fit Ts are already well established in the fitness market, with the Lady-Fit Sleeveless T especially popular as gym wear. New colours, (including Apricot and Mint), a lighter weight fabric, and restyled fit and necklines, have made these popular garments more appealing than ever.

For men, Fruit of the Loom offers the Slim Fit T and Athletic Vest, which have been joined by the new Long Sleeve Hooded T in 2009.

Completing Fruit of the Loom's workout wardrobe are the company's Hooded Sweats and Jog Pants, for men and women. The popular Hooded Sweat (available in 17 colours in 2009), can be paired with the men's Jog Pants, (in a choice of elasticated or open hem), while the Lady-Fit Hooded Sweat Jacket and Lady-Fit Jog Pants provide an elegant, feminine alternative for women.

For more information tel: (0)1952 682900. E-mail: cust_enquiry@ftlte.fruit.com.

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