There are two Hooded Ts to choose from. The men's Long Sleeve Hooded T is made in 100% cotton, 160 gm/m2 and comes in sizes S-XXL. Its up-to-the-minute, masculine colour palette comprises of: Black, Deep Navy, Heather Grey, Light Graphite and White. The Lady-Fit Lightweight Hooded T uses Fruit of the Loom's newly developed lightweight cotton jersey knit fabric, in 125/135 gm/m2. It is available in five popular feminine colours - Black, Deep Navy, Light Pink, Sky Blue and White - and sizes XS-XL.

"The Hooded Ts are a fashionable update on the standard T-shirt and have been designed to have strong appeal for younger, appearance-conscious end-users," Alison McKenzie, Brand Director, comments. "They are already big sellers in retail, and bring something new and a bit different to the corporate promotions market. The new Ts possess bags of decoration potential and are perfect for the layered look that is so fashionable at present."

Alison adds that the Hooded Sweat continues to define twenty first century urban clothing, having an appeal that transcends different youth groups and street cultures. She comments: "Look at the queue outside a gig or dance club and you will notice a ‘sea' of hooded sweatshirts; go along to a skateboarding demonstration or mountain biking competition and both the riders and the young spectators will be dressed in a uniform of T-shirts and hoodies." Fruit of the Loom's Hooded Sweats were its best selling fleece styles in 2008 and are in even greater demand going into 2009. The company offers seven Hooded Sweats in total - for men, women and children - in sizes that range from 5-6 years to adults' XXL.

The Heavy Hooded Sweat, in 70% cotton/30% polyester fleece fabric, (340 gm/m2) is a perennial favourite on the music and club scenes. Its extra heavyweight next-generation fleece fabric gives it a high quality feel and appearance, plus perfect drape. Previously available in Black only, this year Fruit of the Loom has added the fashion-focused Classic Olive and Chocolate colours, in line with current consumer demands.

The Heavy Hooded Sweat has a traditional front pouch pocket, set-in sleeves, and double fabric hood with self-coloured drawcord. It comes in sizes S to XXL.

The Lady-Fit Hooded Sweat Jacket has the same appeal for fashion-conscious women. Its next-generation 75% cotton/25% polyester fleece fabric, (280 gm/m2) is super soft and smooth. It is complemented by contemporary self-fabric cuffs and waistband, a self-coloured herringbone draw cord to the hood, self-coloured YKK zip with removable branded zip puller, (the zip is covered for enhanced printability), and two front pouch pockets.

For more information tel (0)1952 682900 or visit www.fruitoftheloom.eu

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