The current ranges offered in the UK distributors catalogues really exemplify from what and where Urban Wear has come.

Urban Wear initially developed from Sportswear - the T-shirt began life as an undergarment translating to sportswear in the 1930's and becoming a symbol for youth and rebellion in the 1950's when worn by the like of James Dean and Marlon Brando; the polo was born of the golf and tennis communities, the sweat began life as a workwear garment, moving onto the sports field in the 1930's.

These three garments really provide the cornerstone to Urban Wear and the cornerstone to our industry since it's inception in the late 20th century.

The genre expanded further in the latter part of the 20th century with the investment in technical fabrics by the major sportswear manufacturers and suppliers of outdoor wear drawing these new fabrics onto the streets and into the clubs of the western world.

Inspired by the history of the urban garment Original is a range of garments that honours its roots in the collegiate sports arena.

The collection comprises plain and baseball T's (220 & 224), a campus inspired polo (221) and zipped and hooded sweat. (222 & 223). All the garments are manufactured in a heavy sueded fabric that provides both excellent hand-feel and a great surface for decoration. Perfect for universities, colleges and clubs wanting a strong urban look that also offers something of their organisations heritage.

Vintage is another Jerzees Colours range that takes advantage of our desire to express our present on the past; modern social references on traditional looking materials.

Enzyme washed fabrics give a faded well worn look to simply cut fashion basics. His n hers T's, a polo and two great sweats offer the decorator and end user a range of products that look and feel like they have already stood the test of time.

Giving Jerzees Colours its truly urban edge and brining it bang up to date for the 21st Century consumer are the freshly launched range of jackets subtitled Intelligent Clothing.

Intelligent - why?

Because they utilise the very latest in fabric technology and garment construction to produce jackets that are not only an intelligent choice for those concerned about style and colour, but also for those for whom performance is paramount. Each jacket in the range breathes with the body and is cut to respond to the body. They also offer the wearer the traditional benefits of warmth and protection from the rain and wind.

Lightweight fabrics and strong urban styling makes this range of jackets perfect for the city. However combine the city chic 530 Thermolayer with the equally dynamic 540 range and you have jacket solution that equips the wearer for anything the city or country can throw at it.

In all the Jerzees Colours range comprises 85 different products for men woman and children across a palette of 72 different colours; each one a perfect urban solution

For further information on the Jerzees Colours range visit the website www.russelleurope.com or tel (0) 1506 502 000

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