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What can be more urban than Hoodies? They may have got some bad press in recent times but for sheer coolness and practicality they are the thing to be in and be seen in, and they have never been more popular than in todays' urban culture.
Just Hoods by AWDis in the past year has become the most popular brand in the UK in the printwear market. Launched in January 08 with just one style and in an unprecedented thirty colour options, the College Hoodie took the market by storm.
This model was a traditional over the head design and was supplemented last summer with a kids version of exactly the same style in the same unwavering quality plus another six colours in the range taking it to 36.
After such great success the question was where to go next? The obvious move was to a full zip model so in January this year the Zooodie landed! Three versions were launched, a Unisex version, the GIRLIE ZOODIE and the KIDS ZOODIE and again the initial response and sales have been fantastic. The overall colour range has also been increased to forty, the biggest offering in the UK.
Perhaps the less obvious development is the STREET HOODIE which fits into the niche where customers want something more than just a basic design. This one is a feature rich Heavyweight 330gsm over the head model packed with so many ultra cool eye popping details it is sure to be a winner in its' own right. The AWDis Just Hoods Street Hoodie is the new King of Cool in the Urban clothing market.
No doubt the brand and its image has generated its own fan club and the comprehensive brochures, flyers and website are making Just Hoods fly.
For more information tel: Pencarrie on 0800 252 248, or Prestige leisure 0800 212 180 or see www.justhoods.co.uk
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