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PenCarrie's portfolio of over 50 brands includes many that directly target the youth market with urbanwear. Most active in this area, says the company, are Wombat and Skinnifit with their sometimes quirky, always relaxed casualwear; plus AWDis whose Just Hoods collection (now expanded with Zoodies) is both colourful and cool. Bags and caps are a necessary part of the urbanwear look and PenCarrie offers plenty of choice from both BagBase and Beechfield Headgear.
Andrea Charteris, PenCarrie's customer services manager, highlights some of the key sellers in the urbanwear sector, saying, "Sales of hoodies have exceeded all expectations and there is no sign of their popularity abating." She cites the Just Hoods JH001 College Hoodie from AWDis, now available in an amazing array of 40 colours, as being an exceptional success story. PenCarrie is stocking new additions to the AWDis range for 2009 including the JH020 Street Hoodie, a heavyweight style with design details that increase its urban appeal. These include thumb holes in the cuffs and a hidden pocket inside the kangaroo pouch which will take an MP3 player or mobile phone (there's a small opening for the earphone cord). AWDis has also introduced Zoodies, a collection of three zipped hoodies, all being stocked by PenCarrie. There's one for men (JH050 Zoodie), one for women (JH055 Girlie Zoodie), and one for youngsters (JH050B Kids Zoodie).
Caps and bags are also urbanwear essentials as well as providing valuable add-on sales. PenCarrie stocks a multitude of designs from both the Beechfield Headgear and BagBase collections. Newest arrivals to Beechfield's range include the BB38 Urban Army Cap. Made from 100% heavy washed cotton, it comes in three colours: vintage black, vintage olive or vintage stone. From BagBase the new BG622 Vintage Canvas Despatch Bag is the cap's ideal partner. Made from 475gsm washed cotton canvas, it also comes in vintage black, vintage olive or vintage stone.
For more information tel: 0800 252248 Email: sales@pencarrie.com
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