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The old magic still works
Published:  02 February, 2009

TheMagicTouch continue product innovation within the print world with as it expands its product offering with becoming authorised distributors of the latest "Print & Cut" solutions offered using the new Mimaki CJV30 range.

Jim Nicol, Managing Director commented "Digital imaging is now crossing over into many different markets; we find customers are constantly requested to supply a wider range of products and applications. Having the ability to offer a wider range simply ensures good loyalty and improved relationships with customers".  The new Mimaki CJV30 range enables full colour imaging onto a host of substrates including outdoor vehicle graphics, canvas prints, banners, posters, back-lit display, garment transfers, labels and stickers, and can also be used as a normal cutter/plotter.

Jim added "having established the benefits of using laser printer technology for a multiple of products and uses, the new Mimaki emulates the exact same concept and benefits, just in new market sectors."

TheMagicTouch have over 18 years experience covering all technical aspects of image transfer technology giving customers clear and precise options to this ever changing market. The company have a schedule of open house and trade show events planned throughout 2009 where all new products and applications will be featured.

2009 also has the arrival of new toner-based A4 and A3 colour laser printers with enhanced firmware and drivers enabling full compatibility with all transfer applications. The new generation toner technology gives transfer durability and print quality that is truly outstanding. The printers can also be used for normal "everyday business" plain paper printing, giving up to 22 colour copies per minute and are now available for just a few hundred pounds.

In addition to the above, further new colours of MagiCut Flex for use in traditional plotters and cutters arrive, increasing the range to over 150 different colour and effect options. The company expect to be busy with the introduction of new and innovative personalised packaging products, binder and cover printing and a new version of the award winning WoW full colour transfer for application of any design on any fabric or textile regardless of colour, all again with the advantage of a minimum order of one!

Garment decorators need to consider TheMagicTouch as a "Pro-Active Sales Tool" enabling personalised samples to be given evaluation by existing and prospective clients. Experience shows that qualified target marketing of personalised items followed-up with a phone call/email results in a high conversion rate. This format of regular contact with existing clients is very rewarding and assists in building better customer profile and enables their full potential to be realised.

For more information see www.themagictouch.co.uk







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