The company has introduced no fewer than six new T-shirt products, and now offers no fewer than 25 distinct T-shirt styles across its Men, Women and Children's ranges.

The new T-shirts reflect the latest trends within this most important sector of the imprint market. This is especially true of the men's Long Sleeve Hooded T. A fashion-inspired garment, it takes the popular hooded sweatshirt design and reinvents it in a lighter weight (160 gm/m2) 100% cotton jersey fabric base. The shirt features a self-fabric hood finished with a subtle cross over at the front, has a taped neckline for comfort, and can even be tumble dried.

Alison McKenzie, Brand Director, explains how the new T-shirt came about. She comments: "The Long Sleeve Hooded T was launched in response to customers' requests for a fashionable T-shirt style with which to target the rock and pop market. The design originated in retail and there are few similar products available to the imprint industry at this time. It lends itself well to layering and offers lots of decoration potential: as well as chest and back prints, you can print along the sleeves and even print on to the hood. These more unusual print locations are already popular with music customers and pave the way to profitable multiple print orders."

The Long Sleeve Hooded T, which has also generated a positive response amongst buyers in the tourism and licensing sectors, plus designers for private collections, is available in Black, Deep Navy, Heather Grey, Light Graphite, and White. Sizes range from S to XXL.

Fruit of the Loom has also launched three new Organic T-shirts this year. Once again, the new products respond to customers' demands, and also serve to underline Fruit of the Loom's proactive approach to tackling environmental issues.

The men's Organic Cotton T (in sizes S to XXL), Lady-Fit Organic Cotton T (XS to XL), and Children's Organic Cotton T (3-4 years to 14-15 years) use 100% organic cotton, (140 gm/m2). Every batch of yarn is certified by the Control Union to the Global Organic Textiles Standard (GOTS). The shirts feature an attractive printed neck label, and showroom swing tickets printed on recycled card are available to customers wishing to promote these new environmentally friendly alternatives.

The other two new additions - the Lady-Fit Lightweight T and Lady-Fit Lightweight Hooded T - respond to the current retail trend towards lighter weight T-shirt fabrics. They are made in 100% cotton sheer fabric, (125 / 135 gm/m2) and are styled with lower necklines - again, in keeping with current consumer tastes. Both Ts are available in Black, Deep Navy, Light Pink, Sky Blue, and White - and in sizes XS to XL.

Fruit of the Loom's established T-shirt styles cater for all requirements - from fashionable fitted styles, such as the Slim-Fit T and Lady-Fit Strap T, to heavyweight workwear stalwart, the Super Premium T (in long and short sleeves). The Screen Stars Original Full-Cut T offers an increasingly appealing budget-friendly option, while the Valueweight T (for men, women, children and toddlers as young as one year of age) remains Europe's number one Tshirt choice for volume promotions. Indeed, the Lady-Fit Valueweight T has recorded the largest percentage increase in sales across the entire Fruit of the Loom collection in 2008.

For further details of the Fruit of the Loom T-shirt collection 2009, see (www.fruitoftheloom.eu), or contact Customer Services: +44 (0)1952 682900. Email: cust_enquiry@ftlte.fruit.com.

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