The Marketing Worx is seeking to help distributors in the clothing and corporate wear market to grow their business with their existing clients as well as attracting new ones, by adopting a positive strategy and supplying a range of marketing support.

"The easiest people to sell to are your existing customers, as they know and respect you and have the confidence in you understanding their needs and desires" Says Malcolm. "While some clothing and corporate wear distributors have toyed with adding promotional products to their portfolio, most have been put off truly exploring this avenue to its full reward due to the lack of knowledge and support they have been given to enable them to sell those products with any faith or conviction. The sad truth is that 90% of those distributors are missing out on some very lucrative and easy to obtain additional business"

Malcolm believes that the key to making this kind of growth activity work is to specialise in one or two areas of promotional products and not to try and learn a lifetimes worth of product skills.

"The obvious areas for work wear, clothing distributors and embroidery companies to initially move into is the promotional lanyard and plastic card side of the promotional industry as it is usually the buyers of corporate wear that are tasked with sourcing this type of item as well. It is certainly worth asking the question of your customer if nothing else? You never know, they may also buy other items of promotional merchandise such as trolley coins, badges, bespoke ties etc"

If the customer does ask you to source and price some of these items, the problem then comes round of who to source them from and how to ensure you are supplying your customer the right item for the job, with the right safety features and at the best possible price! This is where company's like the Marketing Worx come in useful.

"Being one of very few strictly trade only suppliers of these items with offshore managers, trained and knowledgeable sourcing people, we are able to give the best possible advice, print knowledge and support, while offering some of the very best prices for a quality product within the industry. We have literally held peoples hands to help them to impress clients with artworks, samples and final products to help them gain their confidence with a new product. Our lead times are, when needed, unbeatable and that is a very strong weapon in anyone's armoury when endeavouring to impress demanding clients"

"Take Lanyards for example. They come in 5 different widths and two styles, woven and tubular. There are also green lanyards available that are made from plant fibres, recycled plastic, bamboo etc. Then you have a number of attachments to choose from and the question of a safety break to consider and that is before you look at what artwork is being supplied to put onto the finished product to see if it will fit! While this may read like a mine field of obstacles, in reality, we make it a very easy process. We supply our customers with charts, samples, advice and a very quick quote response time to enable the process to run very smoothly. We work the same way as this with all of our products. As our strap line says, we'll make it easy for you."

So, what are you going to do in 2009? Look for new business areas with your existing customers and make your future with them even more secure or try to find new customers in a very competitive market? With the kind of assistance on offer from The Marketing Worx, we think we know the answer.

The Marketing Worx can be contacted at: sales@themarketingworx.com or by phone on 0116 284 9300

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