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Simon Alfandry of The Monogram Group assess the promotional and embroidery potential which TEAMWEAR can offer.
The glamorous lifestyle lived by the drivers may not be as hedonistic as the James Hunt days, but they all seam to have a very sexy model in the back ground watching them earn more and more. For their clothing, there are some big name sponsors including Puma and Hugo Boss.
But what happens below the dizzy heights of F1? The next rung would be Touring cars, GT and A1. Most of these teams are big enough to have a designed bespoke range of clothing, some may get a clothing sponsor some may not
Below the glamour of the FI world there are hundreds of smaller teams all wanting to look like the big boys of the racing world which is where TEAMWEAR can help.
Its stock service of co-ordinated polos, shirts, fleeces and new for 09, jackets will make any team among the best looking down the pitlane.
We know that teams all want to look different from the guys in the pit garage next door, so for 09 we have 2 new designs (the Shelby and the Kinetic) and colours.
But most important, the company also understands that the shirts are a form of workwear. The mechanics will wear them all day and will be crawling under the car, carrying equipment and generally abusing the kit.
So it must be tough enough to take a battering but also be comfy enough to wear all day and still wash up good enough for the next weekends racing, which Teamwear can deliver.
Contact: see www.monogram.co.uk
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