Marketing manager, Nigel Roden, said: "It was certainly time to freshen things up to reflect the energy and sheer dynamism running through the company, following a staggering 40 per cent increase in business over the past two-years. There was no better time to do this than as we move into our stunning new distribution centre and look forward to celebrating our 20th anniversary later this year."

The logo features a strong graphical representation of the ‘btc' element of the company name with a bold new colour scheme built around a cardinal red background panel, supported by three flowing coloured ribbons.

On the front cover of the new 2009 catalogue the logo features alongside exploding boxes showing the logos of many new brands.

www.btcactivewear.co.uk

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