The launch of three new Organic T-shirts underlines Fruit of the Loom's commitment to both the environment and to meeting its customers' evolving requirements. The Organic Cotton T, Lady-Fit Organic Cotton T and Children's Organic Cotton T use 100% organic cotton, (140 gm/m2), which is unbleached and undyed for a natural appearance. Every batch of yarn is certified by the Control Union to the Global Organic Textiles Standard (GOTS). And as with all Fruit of the Loom garments, the new Organic Cotton Ts are Oeko-Tex 100 Standard approved.

The T-shirts have side seams and shaped shoulder seams for an exceptionally comfortable fit, and the Lady-Fit style benefits from a feminine cut and longer body length, (in line with current trends). All feature 1x1 rib binding to the neckline and an attractive printed neck label.

The Men's Organic Cotton T is available in sizes S to XXL; the Lady-Fit Organic Cotton T comes in sizes XS to XL; and the Children's Organic Cotton T is sized to fit kids from 3-4 years to 14-15 years.

Lighter weight ladies wear fabrics are big news on the high street at present and Fruit of the Loom is translating that trend to imprint for 2009. The company is reducing the weight of its popular cotton/elastane Lady-Fit styles by 20 percent, and it is broadening customers' options with the launch of the Lady-Fit Lightweight T and Lady-Fit Lightweight Hooded T. Both garments are made in a lightweight, super soft 100% cotton sheer fabric, (125 / 135 gm/m2).

Current retail trends also inform the styling of the new Lightweight Ts, with both garments echoing the high street's move towards lower necklines. The Lady-Fit Lightweight T has a low scoop neck with self-fabric binding, and the Lady-Fit Lightweight Hooded T has a deep V-front opening. Both Ts are available in Black, Deep Navy, Light Pink, Sky Blue, and White - and in sizes XS to XL.

For men, there is the new Long Sleeve Hooded T, in 100% cotton (160 gm/m2). This fashion-inspired garment features a self-fabric hood, finished with a subtle cross over at the front, and has a taped neckline for comfort. It has the added convenience of being suitable for tumble drying and is available in five ‘rock and pop-oriented' colours: Black, Deep Navy, Heather Grey, Light Graphite, and White. Sizes range from S to XXL.

Targeted primarily at the workwear market, the new Sleeveless Fleece is made in 100% polyester pill-resistant fleece (300 gm/m2), and boasts a modern, slimmer cut with raglan styling at the shoulders. The shoulder seams are accented with neat stitch detailing, (which is also used at the hem). The front of the garment is otherwise seam-free to provide an uninterrupted area for branding. The armholes are finished with self-coloured binding, and there are self-coloured zips to the front and the two side pockets. A matching colour herringbone back neck tape, and a draw cord and stopper at the bottom hem complete the specifications.

The Sleeveless Fleece is available in Black, Bottle Green, Deep Navy, Red, Bright Orange and Bright Yellow, and sizes S to XXL.

Joining the new Children's Organic Cotton T is the Children's Long Sleeve 65/35 Polo. Made in Fruit of the Loom's hardwearing, easy care 65% polyester/35% cotton fabric (170/180 gm/m2), the polo is guaranteed to perform at a 60°C wash and is tailor-made for the schools market. It features a smart two-button fused placket with self-coloured buttons, reinforced shoulders seams and taped neckline, plus ribbed cuffs with elastane.

The Children's Long Sleeve 65/35 Polo is available in sizes 3-4 years to 14-15 years, and in five colours: Deep Navy, Red, Royal Blue, Sky Blue, and White.

For further details of Fruit of the Loom's new colours, fabrics and styles for 2009, contact your Fruit of the Loom Authorised Wholesaler, visit the company's European website (www.fruitoftheloom.eu), or contact Customer Services: +44 (0)1952 682900.

E-mail: cust_enquiry@ftlte.fruit.com.

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