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Skinnifit
General Comment on Industry (from Skinnifit)
Published:  16 January, 2009

The current economic climate will obviously result in some market changes but the feeling at Skinnifit isn't one of doom and depression. One of the key trends as identified within the marketplace is for an increase in retail-type styling with end users demanding the quality of fabrics, construction, fit and look of retail brands. The inevitable shift towards focusing on value will mean customers paying more attention to product - and ensuring that their money is well spent. The lowest price does not necessarily mean the best value for money: if the product isn't right then the customer won't be happy. Skinnifit are well placed here: reflecting retail styling with a range of great quality garments that will last and that people want to wear.

What's new

Skinnifitness: The dance and fitness industry (whether professional, weekly club or occasional gym attendee) is a huge market that is continually seeking new solutions to the problem of what to wear that's flexible, modern, that looks great and pertinent to today.

Skinnifit's new "Skinnifitness" capsule range of four products has been launched in response to customer feedback and demand.  All products feature a special black Skinnifitness label, and a matt black swing tag with silver logo.

The range of four garments is: Fitness Hoodie (SK410): fitted, matt-black stretchy cotton elastane dance hood with quarter-zip and modern neck detail; Dance Vest (SK413) fitted racer back nylon/elastane soft, shiny and stretchy vest with inner hidden support; Dance Pant (SK420): Long and lean bootcut-flare legging in soft and stretchy nylon/elastane with fold over waistband for ultimate comfort; and finally the Capri Pant (SK421) matt-black cotton/ elastane 3/4 length pant with deep side split at hem. Each product is available in a range of sizes and in black only.

To make the selection of product easier, Skinnifit have created sub categories for many products - each grouping having a distinct fabric, look and benefit. New for 09 is "Touch",a range of three styles in a new fabric for Skinnifit.

Viscose is a natural fibre, processed and made into yarn and fabric by man. It's soft, it's printable, it's easy to care for, has fantastic colour retention properties and it makes beautiful garments. Skinnifit has used viscose as the base for their new extra-long length Touch T's (long sleeve SK260 and short sleeve SK261) and their new "Touch" tank vest (SK262). Skinnifit suggest that these garments make the perfect product for bars and restaurants looking for a very modern and great looking twist on the T.

100% Cotton is undeniably a favourite for many and Skinnifit have introduced two new styles in a 100% cotton baby rib as a reaction to customer enquiry. The Pure Classics T (SK301) and Tank Vest (SK303) combine the comfort of cotton, with a stretchy; shape retaining and flattering fabric and longer-length styling. The baby rib is sufficiently narrow so as not to prove problematic for the decorator, but more than effective in providing a close but comfortable fit for the wearer.

Skinnifit has also launched an Essential Trouser  (SK066 - in black only). It has a modern fit with a lower cut waistband and suits an almost endless variety of end uses. There is also the new Modern Essential Tank (SK103), available in black and white only.

Skinnifit's Premium Hoodie (SK056) is the next stage on for hoodies: a longer, leaner and slimmer shape with extra product detailing such as deep rib hem, cuffs and rib panelling detail at the sides of the body. It's also100% cotton for maximum comfort. Meanwhile, if you're looking for the same degree of credibility, then the new Button Top Sweat (SK055) is a sweat for people who don't like sweatshirts!100% cotton and very credible in terms of looks, this is perfect for colleges and unis, clubs and societies alike.  Available in men's fit also, and in ever-favourite black, white and very versatile old navy

Finally, polos - one of the biggest sectors in the industry - have undergone something of a shift in favour recently - and become seriously acceptable.  Skinnifit's new Club Polo (SK047) fulfils all the latest retail requirements. The long, lean fit and deep drop tail, the tough 100% cotton and the shorter, cuffed sleeves are all modern polo essentials - as is the stand up collar - making this the ultimate in 2009 polo shirt style. 

Web: www.skinnifit.com







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