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According to I.S. Enterprises, for 2009 there is an emphasis on providing an alternative carrying solution for shoppers as it is quickly becoming the 'norm' to take your own re-usable carrier bags for shopping in the supermarket or high street. This trend is reflected in the new 2009 I.S.Enterprises brochure, which offers ideal Quadra products from their Westfield range.
The W108 Canvas Classic Shopper weighs only 215g, making it the perfect companion for taking to the shops or supermarket. It is 100% cotton canvas and can easily be carried by hand or over the shoulder.
Lighter items can be transported using the W115 Cotton Stuff Bag, which is available in sizes XS to XL, giving customers complete versatility. The W115 is made from 100% cotton and features a traditional rope draw closure.
Another environmental friendly shopper is the W402 Jute Shoulder Shopper, which is made completely from Jute, has a capacity of 20 litres and features LDPE backing. The benefits of Jute are paramount in comparison to petrochemical bi- products such as plastic bags as Jute is a totally bio-gradable material, says I.S Enterprises' Jill Granger.
The Quadra range of shopper bags from I.S.Enterprises are all designed to be re-used again and again. All the bags can easily be printed with your customers' logos and therefore an association between the benefits of re-using the bags and your customers' brands will occur. "Manufacturers increasingly allow easy access to the bags for printing and embroidery purposes, which in turn makes the garment decorators' job a lot easier," says Granger.
Further growth has occurred in bags that are used for leisure activites. The leisurewear industry is growing as customers are making more use of their free time, says Granger. This could also be linked to recent statistics on the increasing levels of obesity in the UK, which is encouraging more people to take up some form of exercise. "People who turn to leisure activities look for bags to carry their gear, for example people visiting the gym or swimming pool," says Granger. "Backpacks are also proving popular with outdoor enthusiasts, for walking and hiking activities."
Key products aimed at the leisure industry are the water resistant, 12-litre BG10 Gymsac from Bagbase, available in a vast choice of colours and the BG572 Teamwear Holdall and matching BG570 Teamwear Gymsac, available in a range of five two-tone colours. Backpacks continue to prove popular, as does the QD457 Junior Bookbag from Quadra, which features a detachable adjustable webbing shoulder strap and is available in all the common schoolwear colours.
Tel: 0800 328 3868
Web: www.isenterprisesintl.com
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