The items have been designed and produced exclusively for TheMagicTouch and can be used to protect numerous everyday products and gadgets that are susceptible to scratches and marking.

The Coolstuff products are made from 3.5mm black SB rubber compound with white jersey surface, together with black heat resistant thread stitching, offering durability, and can be printed in full colour in less than 10 seconds.

With the current explosion of i-Pods, i-Phones, Blackberry's, and digital cameras, the covers ensure safe and "drop proof" personalisation, as md Jim Nicol explained: "These products are great to be used as sales incentives encouraging clients to buy more and maybe enable them to qualify for their free cover. The range can also be offered as the perfect affordable Christmas gift."

The range consists of covers for reading glasses and sunglasses, with two sizes for various phones, cameras, mp3 players etc. The most interesting of the new products is the bottle shirt, says Nicol, with guaranteed great potential for pubs, clubs, events, stag/hen nights, and new markets like kids' sports teams featuring the "Man of the Match" version put on a bottle of water or sports drink.

Full details and pricing can be viewed at http://www.themagictouch.co.uk/ together with the introductory video clip of these and all other new products and applications.

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