The key revision is the introduction of the Eagle R, bringing the branding into line with the Russell Europe corporate logo which already contains this feature. The aim is to create consistency and to increase brand recognition by introducing the well-recognised Russell mark across all brands.

There is also a new addition to the Russell Collection with the Ultimate Non-Iron range, featuring revolutionary fabrics and a choice of fit in our men's collection.

And the enhanced Casual range is inspired by the latest European retail trends, offering high quality with a more relaxed, contemporary twist, says the company.

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