The pavilion will showcase exhibitors who offer products and services regularly used in the incentive, promotions and motivation industry to encourage end user participation. They include viral marketing, media replication, mobile interactivity, gadgets and mobile marketing as well as newer concepts such as SMS vouchers and barcodes for couponing.

Simon Tilley, managing director of Promotional Marketing Exhibition organisers Volume Exhibitions, said: "Each year, before the exhibition closes, we speak to exhibitors and visitors alike for their thoughts on the exhibition, which areas interested them, what could be improved, and what they would like to see introduced.

"We believe a new technology pavilion will add real value to the exhibition and give visitors an opportunity to speak to those behind concepts such as viral marketing campaigns, which have proven extremely popular with the public. In addition, the SMS voucher, which allows companies to target set groups and send them a voucher via text with a discount for a local service, for example, is a relatively new concept but where it has been used it has become very successful in a relatively short space of time.

"Technology is at the heart of many new innovations and the creation of a dedicated technology pavilion will allow visitors to experience the best of what the industry has on offer under one roof."

The exhibition, which is now in its fourth year, is the only central London exhibition held during the springtime when many new budgets are released, making it an essential event for those in the business of building and promoting brands.

To pre-register or for more information, visit http://www.promotionalmarketingexhibition.co.uk/

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