Philip reported that Non-Stop Promotions had not really seen a significant change in customer behaviour or order numbers during 2008, and, unlike other businesses, had not noticed a change in industry mood. Looking back over the year, he thought that trading had remained the same, sales levels were even, and no products were favoured over others.

He suggested that Non-Stop had retained the majority of its customers and had not lost any business in spite of the current economic climate. Non-Stop Promotions relies on continued sales and high volumes of order numbers and luckily this year has shown no difference in numbers, said Philip. He added: "Our old customers are still ordering from us, and the types of orders have not changed."

However, the current economic climate had produced one negative for Non-Stop Promotions and that relates to its relationship with the banks. Like many others in the business world, Non-Stop has been affected by the fact that banks are tightening up their lending and credit criteria.

When asked about 2009, Philip suggested that there were many things that could be done in order to help the business in the coming year, one of which ultimately came down to an understanding of the business. Philip discussed the importance of educating marketing executives to see the potential in below- the-line advertising.

Looking forward to the New Year Philip remained positive and hoped the success of 2008 would continue for the company in 2009, despite the fact that the climate is still uncertain.

Printer friendly version

Email this article to a friend

Bookmark this

---