With fashion, flexibility and ethical awareness at the forefront of its business, American Apparel has continued to make waves in the UK promotional market over the course of the past year.

Now recognisable thanks to its unique styling and its popular marketing campaigns in both the trade press and on the high street, this is a brand whose rise has been incredibly successful. One area that it has successfully targeted is menswear, a contentious issue as it is a part of the industry that is both slow to catch on and appreciate new fashions, as well as be supplied for.

Among the popular styles provided for men by American Apparel is the 2001 Fine Jersey Short Sleeve T-Shirt, which is refined with a tailored fit and is one of the softest and smoothest T-shirts ever made with the finest jersey cotton. Fine Jersey is very comfortable to wear, is intentionally lighter in weight, is just as opaque as heavier fabric and is the most printable in the industry. This style is available in sizes XS-3XL and in a huge 34 colourways.

The M434 Melange Jersey Short Sleeve Gym T-Shirt sees a reinvention of the old gym tee. New Melange offers comfort and a great fit as it is made from 70/30 combed cotton/polyester and is perfect for any type of print or embellishment. This style is available in sizes S-2XL and in a choice of ten contrast colour styles.

A popular long sleeve style is the 2007 Fine Jersey Long Sleeve T-Shirt which has a classic style, fit, and is very lightweight. Made with the finest jersey, this style is available in sizes S-2XL and in a choice of thirteen colours.

New styles for 2005 include the 2410 Ringer T that is made from 100% combed Fine Jersey cotton and features white trim on its colour range of Black, Red, Navy and Kelly. Another new T is the 2001 Fine Jersey T, that is made from 100% combed Fine Jersey cotton and is available in a choice of Cranberry, Raspberry, Army, Forest and Gold.

Elsewhere there is the 5449 California Fleece Track Pant that is popular for both practical and leisurewear use and for those sick of bulky sweaters, this style has the same great fit as the Slim Fit Pant.

The pants are made from 100% combed cotton instead of the conventional Cotton/Polyester blend, and is intentionally lightweight, warm, and does not pill and is pre-laundered for reduced shrinkage. Features include piping down the side, and a single back pocket. They are available in black/white, brown/white, navy/white and cranberry/white and in sizes : XS, S, M, L, XL.

To complement the track pants is the 5455 California Fleece Track Jacket, a lightweight sporty fleece jacket with contrast piping. This is also made from 100% combed cotton and is intentionally lightweight, warm, and does not pill. It is also unisex and can be worn stylishly by both men and women.

It is available in red/white, kelly/white, navy/white, brown/white, black/white, asphalt/white and cranberry/white and in sizes : S, M, L, XL, 2XL.

Also available as a fitted garment for both men and women is the T457 Baby Thermal Henley, a super-soft, lightweight cotton/polyester thermal, with a four-button placket. It is available in white, black, navy, brown, melange navy, army, light blue, light pink, heather and melange olive and in sizes : XXS, XS, S, M, L, XL.

For accessories, American Apparel also provide the B450 Nylon Pack Cloth Gym Bag. A stylish bag that is water resistant, versatile and durable and folds easily into luggage, with nylon webbing straps. It is available in a choice of black/silver, gold/silver, red/silver, brown/silver, emerald/silver and regatta/silver.

The RSAWB Wristband is available in a wide array of colours to compliment any outfit and is available in a choice of red, gold, midnight blue, kelly green, ocean blue, pink, black, purple, silver and french blue.

For further information contact American Apparel on 0207 734 4477 or visit the website at www.americanapparel.net.

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