The company said there was a growing demand for ethically and environmentally credible bags as more and more retailers, brands, corporate and promotional users required high quality alternatives to plastic bags.

"The rising levels of awareness means the users of such products demand the same high values of the bags as they do of their cotton clothing," said the company.

"Corporate and retail brands wish to communicate their ethical messages using equally ethical communication medium."

The EarthPositive Organic Shopper Tote (code EP70) is a plain weave, fine gauge canvas bag in un-dyed natural cotton with the standard shopper tote dimensions (38x42cm) and long shoulder straps. Its smooth fabric is ideal for screen-printing.

The EarthPositive Organic Fashion Tote (code EP75) is a premium weight, twill weave cotton bag, with quality stitching detail, produced in seven vibrant colours. "This product is designed to meet the demand for a bag as a ‘fashion accessory with a conscience' in a marketplace where the vast majority of similar products are produced in cheap quality raw fabrics of unknown origin," said Continental Clothing.

EarthPositive is a ‘wholly ethical' apparel brand that is certified under the Global Organic Textile Standard (by the Soil Association) and by the Fair Wear Foundation for ethical labour practices throughout its supply chain.

It is also low carbon, having reduced the CO2 and other green-house gases emissions by some 90% through the use of green renewable energy in its production - a claim verified by the Carbon Trust within its pilot carbon-labelling initiative.

The brand launched in the UK, Europe and USA in January 2008 with a range of blank imprintable T-shirts, sweatshirts and polo shirts. Further product expansion is expected to follow later this year.

Email enquires to: sales@continentalclothing.com.

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