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Calverley releases the aroma of creativity
Published:  31 October, 2008

Merchandise agency Calverley Ltd is pioneering a new innovation in branded promotional gifts. 

Exclusive to Calverley, Aroma Dough is exactly that - colourful dough made from beeswax and cocoa butter that gives off an aroma individually selected by the client.

Presented in a branded tin with a personalised sticker, the Aroma Dough is pantone matched to the client's brand and scented with aromatherapy oils that can be chosen from popular fragrances or specially formulated to tie in with the brand profile or particular event.

Often used for brainstorming and training sessions, aromas infused into the dough have been proven to promote clarity and focus, enhance co-operation and draw out creativity, claims Calverley. Aroma Dough's scents and colours last well over six months, serving as a reminder of the brainstorming session and promoting further discussion.

With its soothing aromas and pliable dough, Aroma Dough is also being promoted as a gift for clients and staff who need a little stress relief this Christmas.

Calverley md Will Ripley said: "At Calverley, we pride ourselves on being able to brand and supply many different and unusual promotional items, but Aroma Dough is certainly one of the most exciting because of its all-round sensory stimulation and the fact that it is such a unique product."

Calverley supplies an array of promotional items to businesses from all sectors and of all sizes.

For more information on Aroma Dough and the entire Calverley Collection visit http://www.calverleycollection.co.uk/.







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